Views & Clues
What do you
think?
Event Style
Diana Ross
Closet Voyeur
Lifestyles
Fashion Spotlight
Carol Alt
Celebrity
Nick Verreos
Designer
Victoria Bartlett
Designer
Cynthia Nixon, Mary-Louise Parker
Celebrity
Emerging
Designer
Guillermo Castillo

Fashionpedia

Max Azria

Max Azria is a Jewish American fashion designer who founded the popular midscale women clothing line BCBG in 1989. Originally from Tunisia, Max Azria moved to the United States to enter the fashion world. Moving to California, he created BCBG, an acronym for the French saying bon chic, bon genre, which in English means "good style good attitude." BCBG was designed to bring European sophistication to American women. BCBG's trendy, chic, and unique styles and patterns was immediately popularized in California and throughout the West Coast, especially in Washington, Arizona and Nevada. After the company opened a flagship store in New York City, BCBG became internationally known in the fashion world. Max Azria later created an upscale collection known as The Max Azria Collection sold only through selected company-owned boutique stores. The company recently opened its first freestanding "Max Azria" boutique on Los Angeles' Melrose Avenue.

 

Return to Fashionpedia

Invite a friend

Closet Chatter

Thnxxx
Sorry RCH, most guys are not really that into fashion. But what are you guys wearing nowadays?
WHAT ABOUT US MEN..WOULD YOU LIKE TO KNOW WHAT WE ARE PLANNING!!!!????? I AM INTO ALL BLACK FOR THE FALL. YOUR HUSBAND?
Hey ladies! What is everyone wearing for the fall? I'm in L.A. now so no more cold weather for me!

Recently Updated


s9pamukh

gracey_gersc

Zeeshan khil

TeriBeth

Daphne

Reishi
Invite a friend
 
Invite a friend