Closet Voyeur
Lifestyles
Fashion Spotlight
Luly Yang
Designer
Luly Yang
Store Focus
Ho Chi Minh City
Global Fashions
Rachel Roy
Designer
Event Style
The Metropolitan Museum of ArtNew York City

Fashionpedia

Max Azria

Max Azria is a Jewish American fashion designer who founded the popular midscale women clothing line BCBG in 1989. Originally from Tunisia, Max Azria moved to the United States to enter the fashion world. Moving to California, he created BCBG, an acronym for the French saying bon chic, bon genre, which in English means "good style good attitude." BCBG was designed to bring European sophistication to American women. BCBG's trendy, chic, and unique styles and patterns was immediately popularized in California and throughout the West Coast, especially in Washington, Arizona and Nevada. After the company opened a flagship store in New York City, BCBG became internationally known in the fashion world. Max Azria later created an upscale collection known as The Max Azria Collection sold only through selected company-owned boutique stores. The company recently opened its first freestanding "Max Azria" boutique on Los Angeles' Melrose Avenue.

 

Return to Fashionpedia

Invite a friend

Closet Chatter

Thank you Claudia!
Well it is almost Thanksgiving and I am giving thanks for all that I have and for friends and families that have been so great in my life! Happy Thanksgiving to all!
Hello and cannot believe that it is October all ready. Does anyone have their Halloween custom picked out? Any great new ideas? Thank you,
Forgot to say Congratulations to Daphne!

Recently Updated


ryerye0136

Elliebray14

tabbitha.alg

PrincessPink

LittleKatsum

Arcelia

Outfit Invites

Invite a friend
 
Invite a friend