"My work is about pushing the boundaries of creation."
In the 1990s, Galliano relocated to Paris in search of financial backing and a strong client base. In 1995, he was appointed as the designer of Givenchy by Bernard Arnault owner of luxury goods congolmerate LVMH, thus becoming the first British designer to head a French haute couture house. Less than two years later, on October 14, 1996, LVMH moved Galliano to Christian Dior. His first couture show for Dior coincided with the label's 50th anniversary, on January 20, 1997. He has been quoted as identifying his love of theatre and femininity as central to his creations – "my role is to seduce" he has said. Galliano has reputedly cited Charlize Theron as a muse and has been creating couture dresses for her to wear to red carpet events such as the 2006 Academy Awards and the 2005 Golden Globes. She is also part of the ad campaign for Dior's "J'Adore" perfume, while Riley Keough, granddaughter of Elvis Presley, fronts his "Miss Dior Cherie" perfume, and Kate Moss, in photographs by Nick Knight, his ready-to-wear campaigns. Cate Blanchett and Nicole Kidman have also worn dresses created by him to the Academy Awards in the past. Currently, between his own label and Dior, Galliano produces six couture and ready-to-wear collections a year and a new mid-season range under his own name.