John Targon has a method for state-of-the-art marketing, selling and branding. He has an original approach to fashion that is catching on with the gender defined and the genderless! Fresh and welcoming, his ‘volumes’ provides essentials that everyone should have in their wardrobe-you just have to keep alert on line and time your purchases just right as the volumes are manufactured in limited amounts-50 to be exact. He sells directly to customers and Targon is extremely focused on specialized manufacturing techniques and interchangeable designs...“I’m working with a manufacturer who specializes in this zero-waste process,” said Targon. When originally launched FALL RISK Volume 1 sold out in 45 minutes! That is quite a feat! John releases his collections in ‘volumes’ and Volume 3 is the latest. Previously, the volumes were only available by calling 212-982-RISK, FALL RISH’s hotline, but presently, two retail locations will be carrying Volume 3 (Communitie Marfa and the Communitie East boutiques) as well as being available on line. What do you think of genderless fashion? Our fashionistas love the idea and think that this mode will be a prominent path to future fashions.

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