"The Marc Bouwer Couture collection is cut and made by hand, one to two pieces at a time. Both his commissioned pieces and retail collections are handled in this same traditional bent. The extraordinary fabrics with which Marc creates his distinctive, form-fitting “bathing suit gowns” include uniquely modern combinations of sensuous jersey, cashmere, silk crepe, lace, and velvet with detailed beading. Marc has dubbed his designs “deceptively simple.”
In 2002, Marc made fashion history when he presented a collection made completely free of animal products. PETA sponsored the Mercedes Benz Fashion Week show and the recognition helped secure his cult following in politically correct Hollywood. Bouwer famously remarked, “Fur belongs on an animal, not on a hanger.” A PETA Humanitarian Award soon followed as the designer’s fans in each industry rallied behind his strong beliefs. Marc believes that “with the technology available today to create so many variations of fabric, it is just irresponsible to wear fur.” Among those who agree are Cartier, who commissioned Marc to dress a cast of socialites and Hollywood starlets for the coffee table book Untamed, which features the celebrities posing with animals. In addition, Oprah Winfrey’s O Magazine regularly spotlights Marc’s exclusive, “fabulously realistic” fur on its pages.
Fashion legend Kal Ruttenstein noted: “Marc was doing red carpet dressing, even before it was in style.” Marc Bouwer and celebrity dressing have become synonymous. . Marc Bouwer Couture has delivered sophistication to the red carpet while redefining great American design."