After graduation, Alice worked for Elle Magazine and at the Fashion Group International. She launched her own label after working under Maja, where she received her hands on experience in fashion designing. Alice Roi's style are both evocative and derivative. Getting her inspirations from the city she grew up, and the modern pop culture, her creations look familiar, yet different. It gives a feeling of nostalgia, but it is truly modern though not high-tech. Her clothes can now be found worldwide in stores such as Henri Bendel, New York; Louis Boston; Beauty Buy, Paris; and Joyce, Hong Kong. But all the commercial success couldn't compare with the recognition she received from her peers in the fashion industry. Alice was nominated for the Council of Fashion Designers of America's prestigious Perry Ellis Award for Womenswear in 2001. And she continues to receive support from the fashion community, as proven by the invitations to show her collections in Bryant Park season after season. Alice continues to labor diligently in her midtown Manhattan studio. She is committed to driving her vision and company to new places and making the women that wear her clothes feel more confident and beautiful.