Fashionpedia

Donatella Versace

"I am always driven to push forward, searching for what is modern. That's what motivates me."

Donatella is accredited as the first designer to use notable celebrities to broadcast her clothing into the world on the catwalk and other public mediums such as advertisements, instead of using unknown models. Another member of the growing Versace success was Santo Versace S.p.A., Donatella's brother, who is also a fashion designer and the owner of Finanziaria Versace, an established Versace branch. Donatella soon proved to be the public relations giant within the Versace label and spread its name throughout Europe and most of the United States. Donatella chose to place some of her good friends, Madonna and Demi Moore, in high esteem in the Versace advertising sector, making them and other A-List celebrities the persona and image of Versace.