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Sanjeeda Baig

"A Kashan-e-Sanjeeda woman is trendy, sophisticated and cultured. She has developed her own personal style; someone who admires Katherine Hepburn, and respects Greta Garbo."

Sanjeeda Baig was born in Karachi, Pakistan in 1969, her father was a freelance writer for a magazine, and her stylish mother was a creative homemaker. After Sanjeeda's birth, her father decided to move the family to another city called Lahore, "The Hollywood of Pakistan" and become a movie director. Sanjeeda spent the first ten years of her childhood playing dress-up with costumes and hanging around movie stars. This was her first encounter with garments and glamour. In 1987, after graduating high school, she went back to Pakistan for a vacation and instead stayed for two years and enrolled in the Bedwear Design Institute of Pakistan. She then began designing for private clients.

In 2003 a fashion show director approached her and asked if she would like to present her collection in a local fashion show, which she agreed. Sandjeeda had less than three months to come up with a new collection. She worked vigorously to present her collection which was highly praised by the audience. Sanjeeda decided to go back to school where she is currently enrolled at Keiser College's Fashion Design and Merchandising Program.

Designer Facts:
I really admire Eva Mendes' style.

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