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Helen Hoppock

"Starting my own line has been the toughest, most challenging and all consuming job I have ever done, yet it has also been the most rewarding."

Helen Hoppock is the founder of Helena de Natalio and it is her spirit that has brought the company to life. Ms. Hoppock grew up in the San Francisco Bay Area and earned her bachelor’s degree in Economics from the University of Puget Sound near Seattle. In May of 2003, she joined the Peace Corps and moved to Natalio, Paraguay. Helen befriended the town’s seamstress and would sit at her sewing machine late into the night polishing her skills and experimenting with different fabrics and patterns. Inspired by her Natalio experience, Helen explored marketplaces far and wide for textiles that captured the essence and charisma of South America. In August 2005, Helen moved to Buenos Aires to begin her own line of accessories. The Natalio label evokes her Paraguayan experience and her product reflects her quest to bring quality and texture to each unique piece.

Designer Facts:
If I had the opportunity to have a famous designer revamp my entire wardrobe I would choose Betsey Johnson, she was the first designer I ‘discovered’ at a young age and you can always count on her for unique feminine pieces.


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I loved Taraji P. Henson as well. She looked flawless from head to toe. I also liked Jaimie Alexander, it was different and fun. What was Heidi thinking? Her dress was definitely my least favorite.

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