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Don Ed Hardy

In 2004 Christian Audigier licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy’s imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. There are currently at least twelve Ed Hardy stores, located in Toronto, Waikiki, Dubai, Miami, Los Angeles, Tucson, New York, Tokyo, Singapore, Noosa, Melbourne, Sydney, Riga and Gold Coast. Stores were also opened in Johannesburg, South Africa in early 2007 and Cape Town, South Africa in late 2007.

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