“Who you are should scream through your clothing, and always dare to be seen!”
Ja`ire International Couture (aka Ja`ire and JIC) was founded by fashion designer extraordinaire Nekia Hattley of Los Angeles, California. The name Ja`ire is inspired by Nekia’s sister, now business partner and marketing director, who is the muse for the upscale couture clothing line for women and men. To Nekia, Ja`ire (her sister) represents all the qualities that fashion should capture: beauty, fun, uniqueness, craziness, creativity, and most of all sexiness. On its own Ja`ire means enlightenment, a perfect reflection of how the designs of Ja`ire guarantee its customers to enlighten any room they enter. “Ja`ire makes you the celebrity in a room full of celebrities.”
Ja`ireIC’s unique designs and special attention to detail symbolizes all the unique qualities of each individual that wears Ja`ire and sets its designs apart from all others. Inspired by ancient Egyptian art and the Seventies, Ja`ire caters to each and every individual that is tired of the norm and craves to stand out, be admired and desired. Because of the exclusivity and creativity of designs by Ja`ire, JIC is also a favorite among the entertainment industry, performers, and celebrities; continuing to create a new definition of fashion as she makes leather and pin-stripe feminine, uses accessories to create an entire ensemble, and makes upholstery fabric a fashion favorite. Ja`ireIC also specializes in styling, image consulting, and personal shopping. Each piece of Ja`ire is created on a small production scale so that Ja`ire’s customer always has the freedom of feeling unique. On top of that, all creations are designed exclusively by Nekia Hattley.
If given the opportunity to have a famous designer revamp my entire wardrobe I would choose Roberto Cavalli, he’s fabulous!