n the “City By The Bay”, the weather is warm enough that style isn’t obscured by outerwear, but it’s cold enough that you need layers. Here, layering means a mix of high-end designer labels and low-cost retail. At the heart of San Francisco’s shopping district is Union Square, where you have it all. It is home to iconic department stores Macy’s, Saks Fifth Avenue and Neiman Marcus, as well as stores like H&M and Old Navy.

The city’s style matches its mix of artistic sophistication, diversity, intelligence and authentic cultural awareness. Downtown, you’ll find the ethnic neighborhoods of Chinatown, as well as North Beach. The term “Hippie” was coined here, so the boho vibe is strong – in life as well as fashion.