STORE FOCUS

Illi

IN THIS FEATURE: Introduction Focus Focus II Vitals

ieces at Illi run anywhere in the low hundreds to the low thousands, but Lancaster says one piece can blend in with the rest of your wardrobe – and it’s worth the investment.

Illi’s new customers get excited in the store, but, “the bigger testament is when they walk out and get compliments…and how they work it in with the rest of their stuff,” she told us. In the two years since opening, sales have doubled because of loyalty, word of mouth and the neighborhood growth in and around Illi.

When you become part of the Illi crew, you’re on the list for the fabulously stylish parties, which include wine, hors d’oeuvres fabulous giveaways of Illi’s great merchandise. Illi also rewards loyal customers with discounts and store credits on a regular basis. Illi customers also come for the style advice from Janelle and her crew.

Tees, blouses, Italian denim, shoes, leather bags, jewelry, hats, lingerie, hosiery, belts, dresses…and no boxy silhouettes in this Seattle shop. “Not like you’re hiking every second,” according to Lancaster. “We’re a destination shop.”