The sneaker enthusiasts are the movers and shakers of the sneaker world and these so named "Sneaker Heads" are the central nervous system of today's Sneaker trade "What's Hot", "What's Not", "What's In", "What's Out"? They decide the fate of the latest designer shoe. So in our quest to create the perfect cleaner, we've recruited the "King of Kicks" to join us. He is a leader in the sneaker world, a Hip-Hop legend, award winning rapper, our sneaker enthusiast, Fat Joe! According to Fat Joe, "Swift Kick Sneaker Wipes is dead-on and maintaining your shoe is the key. This is a sneaker cleaner designed to impress the best of the best!"

Views & Clues