nnovative Technology is IT. Developed with leading plastic surgeons, IT Cosmetics creates clinically proven, innovative problem-solving makeup and skin care products that harness cutting edge, anti-aging technologies and high performance, skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT also creates a fabulous line of cosmetic brushes that are incredibly unique and work beautifully with the makeup in the collection to create a flawless face.