itabath is one of those products that many people remember growing up with in their bathrooms. It began with great, fresh, clean-smelling bath gels. Vita bath was around before bath gels became the norm in popularity. The luxury bath gel company has since expanded into body products to compliment the bath gels. They have incorporated luxurious body lotions, gelee bath soaps and fragranced body mist sprays to round out their product line.