f you’re going to be fashionable in San Francisco and look like you fit in, you must never try too hard to be fabulous. The look here is effortless, relaxed and not necessarily expensive, although haute fashion is definitely at-home here.

Geographically, San Francisco’s old money has a view from atop Pacific Heights and Golden Gate Park spans one third of the city. To the far West, at Ocean Beach, the Pacific embraces the setting sun amidst the city’s famous fog.

So, along with a range of price points, comes a range of style. You have to come prepared to weather the cold, foggy neighborhoods as well as the sunny pockets of downtown – and look good. The end result is all about showcasing your personal style. But, even if you spent hours on your outfit, you can’t look like you did. People will scream, “Tourist!”

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