STORE FOCUS

Sielian's

IN THIS FEATURE: Introduction Focus Focus II Vitals

n August of 2006 she opened Sielian’s Vintage Apparel on Melrose in West Hollywood. Here she was surrounded by numbers of other boutiques that brought with them the right shoppers who thrive on the unique fashion forward style that vintage represents.

It wasn’t long before the celebrity community discovered Sielian’s new boutique. Paris and Nicky Hilton, along with their mother and aunt, are regulars at SVA. Cat Deeley from So You Think You Can Dance?, Kiera Knightley and the Olsen twins also fell in love with Sielian’s great styles early on.

Celebrity stylist Rachel Zoe loves SVA and pulls for her elite clientele from Sielian’s racks. Tyra Banks’ stylist from America’s Next Top Model can be found in SVA regularly as well looking for special items for the show. The stylist for Catherine McPhee (American Idol) has also picked up a stunning evening gown for a special event Catherine was attending.

But you don’t have to be a celebrity or socialite to shop at SVA. Sielian prides herself on having cutting edge fashion at reasonable prices, so even those young upcoming “fashionistas” can afford to dress like a stars they really are!

It’s fabulous fashion for those lucky enough to have discovered the hottest new vintage boutique in LA.

Paris Hilton is quite a prolific shopper as we all know. She has been known pick up 15, 20, 30+ dresses, plus accessories in a single visit! Her new found love of vintage has help put SVA on the map with special documentaries featuring Paris’ relationship with Sielian’s Vintage Apparel on television in London and Tokyo where she is a dynamic trend-setter as she is all over the world.

In a recent visit she paid Sielian the highest compliment, “Sielian’s Vintage Apparel is my favorite boutique in Los Angeles. There’s no other boutique where I can get as many cute dresses in one place. I love your store!”