Rogan Gregory possesses the eyes of an artist and the sensibilities of an outdoorsman. Rogan, the co-founder of Edun, Loomstate, and Rogan – the latter two for which he designs—came to fashion the way a wave finds a shore. Born in Colorado, having lived in Ohio before arriving in New York with a degree in creative writing, he took odd jobs before playing around with designing his own jeans. When he found investors, a business naturally evolved. He expanded from Rogan jeans to Loomstate, an environmentally conscious line based on organic fabrics; then Edun—a collaboration with U2 front man Bono and his wife Ali Hewson—employing workers in Africa, to fight poverty.